DR Direct
Duane Reade is the undisputed drugstore market leader in New York City. DR Direct is the analytics platform the Management Team of Duane Reade and Walgreens uses to understand the retail performance of Duane Reade Urban and Suburban stores. DR Direct is also the analytics platform Vendors subscribe to when they need to understand their performance and optimize their assortment and sales in this division of Walgreens. DR Direct leverages the Microsoft BI Stack to understand sales performance from a number of “sliceable” attributes and available metrics to include:
DR Direct Attributes
- Department
- Sub-Department
- Borough
- Store Number
- Store Format
- Branded versus Private Brands
- Buyer Responsibility
- Planogram
DR-Direct Metrics
- $ Sales
- Regular $
- Promo $
- Regular Units
- Promo Units
- Regular Retail
- Promotional Retail
- ACV
- mACV
- Equivalized Distribution
- Relative Productivity
- Source of Dollar Growth
- Source of Unit Growth
- Merchandise Efficiency Ratings
- Opportunity Analytics
- Lost Sales Potential
Duane Reade relies on Pivotstream to administer and manage the access of this data to Vendors. Click here to contact us for a demo walk-through. Want to grow sales? DR Direct is the map.