Retail / CPG
The CPG (Consumer Packaged Goods) industry is a vertical rich in data sources and light on affordable opportunities for intelligent, flexible, or broad-based deployment of insights. Our experience consulting the largest CPG manufacturers and retailers on assortment optimization, category management, marketing analytics, and supply chain considerations, inform our deliverables quite effectively. Pivotstream delivers a suite of applications to leverage data sources CPG manufacturers and retailers possess. Our platform simultaneously achieves the objectives of standardized reporting to fit your specific business process requirements, and comprehensive self-service analytics built to allow your team to explore the data, support the appropriate narrative, and discover incremental sales and profit opportunities through an intuitive user interface anyone can use.
Retailers in the traditional Food, Drug, and Mass channels are often supported by the syndicated data providers who resell their POS data. While these resources are exceptionally valuable, they typically operate at a market level, which is insufficient in understanding how consumers interact with specific stores or urban and suburban areas. Pivotstream is experienced in overlaying geographic, demographic, and store format attributes, like store size, merchandising schema, & environmental factors (24hr / transit area / stand-alone / drive through) in an intelligent manner to help you refine your assortments and marketing techniques at any level of granularity. Pivotstream provides retailers with a cloud-based analytics solution delivering remarkable insights without requiring IT expertise or infrastructure investment. In many cases, Pivotstream also acts as the syndicating agent for POS data and analytics to the vendor community, facilitating exceptional collaboration, reporting efficiencies, and a common understanding of store performance and opportunity.
CPG manufacturers face daunting challenges in extracting value from all the data created and purchased day in and day out. Not only is there increasing complexity in the quantity and types of data required to manage your business, there is also a “Speed-to-Insights” requirement – you need to know NOW! While there is great value to world-class decision-support leveraging your syndicated data, factory shipment data, trade marketing data, and retailer provided POS data, there is even greater value to being first to market with the highest quality insights. Pivotstream provides dozens of pre-configured, yet fully interactive reports and dashboards, as well as the ability to create specific reports and applications for your organization. Retailers partner with knowledgeable vendors. Category Reviews and Sales Call Prep that once took weeks now takes minutes. Capture opportunities now. Make better decisions faster.