Secondary placement, in-aisle displays, variances in planogram adjacencies. These and other in-store merchandising efforts can yield real results. But the key is, you have to know which merchandising events deliver results and which do not before you can intelligently modify your retail activity.
You already know what you do in your stores. Your opportunity now is to quantify the results from everyday sales after your changes in merchandising strategy. At Pivotstream, we facilitate the understanding of your Merchandise Effectiveness from the point of deployment. We also contrast versus the weeks prior to and after the Merchandise Event to measure the sustained lift and impact to profitability.