Nielsen and Depletions Integration

Data Integration - True edge on the competition

While stand-alone tools can be very impactful to the distributor and brands business, the integration of data sources is the next frontier and Pivotstream is leading the way in terms of those joins and what that brings to the decision makers.  At the top of the list for every stakeholder in the value chain is the intersection of depletions from the distributor to the retailer along with syndicated data to show consumption at the retail point.

The benefits of linking up the two sources are many with supply chain and inventory management leading the way along with the ability to push additional sales, better understanding of your channel strategies and execution as well as a way to measure overall strategic planning.  For the larger distributors, Pivotstream has models developed which will track store-level data and be able to add that granularity to make decisions on promotional effectiveness, merchandising, pricing, new product innovation, and more.

Jeff EldertonNielsen and Depletions Integration